remarkable

The U.S. healthcare industry is ripe for disruption. A McKinsey report shows that healthcare costs now represent almost 18 percent of GDP—a whopping $600 billion. And a Ponemon Institute survey revealed that healthcare fields store 30 percent of global data. With primary sources, electronic medical records (EMRs), clinical trials, genetic information, billing, wearable data, care management databases, scientific articles, social media, and internet research, the healthcare industry has no shortage of data available. Since 72 percent of people look up health information online and more patients use tools like Zocdoc to communicate with medical professionals and book appointments, it’s easier than ever before to manage customer data in one centralized location.   “Quantified health” is a relatively new movement that integrates data directly from consumer wearables (pedometers, Fitbits, Muse headbands, etc.), blood pressure cuffs, glucometers, and scales into EMRs thro...

In Digital Marketing, video marketing is taking over, Netflix and Snapchat and Instagram stories and Facebook live it is no secret that video has become a staple in our everyday lives, in fact a whopping seventy five million consumers in the US alone watch video content on a daily basis and it's predicted that eighty two percent of all internet traffic will come through video by 2021, that is huge. If you're not taking advantage of video in your marketing you absolutely need to be and this includes a live video too, so by 2021 it's expected that thirteen percent of all internet traffic will come from live video.   Now there's something important, when it comes to video and that something called in the attention span math. They believe that people's attention spans have gotten shorter and therefore longer video content no longer works, here to say that is not true.   Netflix has reported that it's nearly one hundred and eighteen million subscriber...

Shopping is really about decision making and so when we think about shopping rather than think about it as the person who goes and does the grocery shopping or maybe your sister who likes to go and buy clothes or who likes to go to the mall, we think about it as this idea of decision making. So if shopping is decisive, making them so many of the things that we do each day could be encompassed in that it could be where to go to school what classes to take, what to do with our financial future what kind of insurance to sign up for a selective medical procedure and so if that is if all of those things are shopping. Then what we wanted to understand is what does it take to get someone to say yes and if you think about all the moments in your life where you have this journey where you've got to go from undecided to decide. What things, but what is the information sources that you include to sort of get you to a place where you feel comfortable and say yes, whether it's...