Digital Marketing Trends

In Digital Marketing, video marketing is taking over, Netflix and Snapchat and Instagram stories and Facebook live it is no secret that video has become a staple in our everyday lives, in fact a whopping seventy five million consumers in the US alone watch video content on a daily basis and it's predicted that eighty two percent of all internet traffic will come through video by 2021, that is huge. If you're not taking advantage of video in your marketing you absolutely need to be and this includes a live video too, so by 2021 it's expected that thirteen percent of all internet traffic will come from live video. 

Now there's something important, when it comes to video and that something called in the attention span math. They believe that people's attention spans have gotten shorter and therefore longer video content no longer works, here to say that is not true. 

Netflix has reported that it's nearly one hundred and eighteen million subscribers watch one hundred and forty million hours of content on average per day, that's seventy one minutes per user per day, people's attention spans really gotten shorter no, not at all but what has changed is the increase in easy in available options to choose from with the simultaneous decrease in people's intolerance of crappy content the truth is your video can be as long as you want it to be as long as you're adding educational or entertainment value it's high quality easy and available.

This is what we call the Netflix a fact there are literally millions of incredibly high quality video options available in just one click so if someone isn't love what you're putting out there they're going to move on so guys, but you can't blame the algorithm or people shorter attention spans for your blame content as marketers “today were not only in the ad tension business but we're in the retention business”.

How did you get people to stick around create engaging high-quality content? Shorter videos do, in fact outperform than longer videos and testing has shown that videos around two minutes in length generate the highest level of engagement and it makes perfect sense, right when you're asking for something from your viewer to get the engagement point.

E-Marketing we'll be sending behaviour-based emails in real time to your subscribers in fact seventy eight percent of consumers say that personally relevant content is the determining. Factor in their purchasing decision and a lack of relevance in marketing messaging leads to a massive, eighty three percent decrease in engagement so it makes sense that a recent study showed that relevant emails triggered based on behaviour are three times more effective than one size fits all email blast so for example, sending an email to a potential buyer immediately after they left a shopping cart but didn't buy or sending viewers of a particular video a different email message than those who never watched it at.

It's incredibly easy to monitor, track and create these relevant digital experiences as an action-based communication using.   What's changing is the need to have all these channels communicate with one another behind the scenes to create hyper relevant communication that's tailored to your audience's actions.

Better you use, email use social media use chat bot at the math and desktop notifications and paid ad that retargeting or better yet all of the above, but the heads up, it's no longer enough to create a strategy for each one of these channels in isolation. You need to take a more holistic approach and ensure that these channels are connected and speaking to one another, so that you can provide that hyper relevant behaviour based content that is the key difference between multi-channel and on the channel marketing omnichannel marketing helps create stronger brand loyalty and drastically improves your customer lifetime value in fact companies that utilize optimized omni channel strategies report, a ninety one percent increase in retention rate over those companies that do not have.

Finally marketing trend number four voice search is on the rise the future of search is voice according to Google right now twenty percent of all searches are voice queries through digital assistants like apple theory and Amazon Alexa and next year they expect that number to skyrocket over fifty percent, it makes sense as mobile usage has been on the rise for years and seventy one percent of all mobile users between the ages of eighteen and twenty nine.

Use voice assistants regularly on their smartphone. Curious to know how often do you do voice search or use digital assistant do you have one in your home or does rely on your smartphone so kind of a low and let me know because voice search is becoming second nature anytime, looking for a quick answer to something and this is kind of crazy, but digital assistants are going beyond simple search and are actually involving to understand user intent and behaviour, so it actually grows smarter and smarter with every single interaction crazy right. The theory where the highest rated nearest restaurants to your place, interactions like this happens so regularly that you might not even consider it a traditional Google search and guess what, neither do many marketers yet and this creates a huge opportunity for you if you know how to capitalize on it. Because the way that people traditionally conducts the Google search is very different than the way they might conduct a voice search so for example when you're searching for a branch spot on Google you might type in something like best brunch in Los Angeles but when you change that to a voice search your behaviour completely changes to ask a question.

Like the theory what restaurant in Los Angeles has the best brunch or what restaurants near me are open for brunch right now you get the idea so knowing how to formulate your content and copy to appeal to voice search is a key factor in taking advantage of this trend.